Download e-book for kindle: Pikachu's Global Adventure: The Rise and Fall of Pokémon by Joseph Tobin,David Buckingham,Julian Sefton-Green,Anne

By Joseph Tobin,David Buckingham,Julian Sefton-Green,Anne Allison,Koichi Iwabuchi

Initially constructed in Japan through Nintendo as a working laptop or computer online game, Pokémon swept the globe within the past due Nineties. in keeping with a story within which a bunch of youngsters trap, educate, and do conflict with over 100 imaginary creatures, Pokémon fast varied into an array of renowned items together with comedian books, a television exhibit, videos, buying and selling playing cards, stickers, toys, and garments. Pokémon ultimately grew to become the pinnacle grossing kid's made from all time. but the phenomenon fizzled as quick because it had ignited. via 2002, the Pokémon craze was once commonly over. Pikachu’s international Adventure describes the unbelievable, complicated, and unpredictable upward thrust and fall of Pokémon in international locations round the world.

In studying the recognition of Pokémon, this leading edge quantity addresses center debates concerning the globalization of pop culture and approximately children’s intake of industrially produced tradition. subject matters explored comprise the origins of Pokémon in Japan’s valorization of cuteness and traditions of insect gathering and anime; the efforts of jap manufacturers and American dealers to localize it for international markets by means of muting its intercourse, violence, ethical ambiguity, and common feeling of Japaneseness; debates approximately children’s vulnerability as opposed to corporation as shoppers; and the contentious query of Pokémon’s academic price and position at school. The participants comprise lecturers in addition to students from the fields of anthropology, media experiences, sociology, and schooling. monitoring the reception of Pokémon in Japan, the us, nice Britain, France, and Israel, they emphasize its importance because the first jap cultural product to take pleasure in colossal around the world good fortune and problem western dominance within the international creation and flow of cultural goods.

Contributors. Anne Allison, Linda-Renée Bloch, Helen Bromley, Gilles Brougere, David Buckingham, Koichi Iwabuchi, Hirofumi Katsuno, Dafna Lemish, Jeffrey Maret, Julian Sefton-Green, Joseph Tobin, Samuel Tobin, Rebekah Willet, Christine Yano

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Pikachu's Global Adventure: The Rise and Fall of Pokémon by Joseph Tobin,David Buckingham,Julian Sefton-Green,Anne Allison,Koichi Iwabuchi


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